Eau d'Italie was born in 2004 at the Hotel Le Sirenuse (Positano) when Marina Sersale and Sebastián Alvarez Murena created a signature fragrance for the 50th anniversary; that fragrance evolved into a full-fledged perfume label. Their creations translate Italian landscapes and memories into modern compositions with sparkling citrus, mineral and "sea breeze" nuances, aromatic herbs, and warm woody notes. Contemporary, elegant, and made in Italy.

Iconic fragrances include Eau d'Italie (the original), Acqua di Positano , Jardin du Poète and Acqua Decima .

Eau d'Italie embodies the Mediterranean elegance of Positano: modern, sunny, and imbued with the timeless charm of Italy.