Erwin Creed is a fragrance entrepreneur and co-creating director of the prestigious British-French perfume house Creed. As a seventh-generation member of the Creed family and son of master perfumer Olivier Creed, he continues the tradition of one of the oldest family businesses in perfumery, with a history dating back to 1760. The house gained early recognition thanks to royal clients such as King George III, for whom the fragrance Royal English Leather was created.

From a young age, Erwin was surrounded by fragrance and craftsmanship, becoming fascinated by the creative process behind perfume composition. His vision of perfumery is not about trends or speed, but about timeless elegance, quality, and a carefully balanced composition of ingredients. Under his leadership, Creed remained true to its exclusive and artisanal character, while modern classics such as Aventus grew into global icons within niche perfumery.